Your brand has a story to tell. It's more than just a logo; it's a combination of visual design, spoken language, and even actions that come together to form a coherent image of your brand's values and personality in the minds of the audience. So, how do you ensure that your branding is telling the correct story? A well-thought-out brand strategy is a cornerstone for any business looking to make a lasting impression, whether starting from scratch or rebranding.